My SEO Checklist

  • web3
  • SEO

A list of best practices and reminders that helps me optimize a website to perform better in search engine rankings

SEO Basics

  • Set up GSC and Bing Webmaster tools
  • Set up Google Analytics
  • Install and configure an SEO plugin (WordPress)
  • Generate and submit a sitemap
  • Create a Robots.txt file
  • Check Search Console for manual actions
  • Make sure that your website is indexed

Tools






Technical SEO

  • Set up GSC and Bing Webmaster tools
  • Set up Google Analytics
  • Install and configure an SEO plugin (WordPress)
  • Generate and submit a sitemap
  • Create a Robots.txt file
  • Check Search Console for manual actions
  • Make sure that your website is indexed

Tools






Keyword Research

  • Identify your competitors
  • Conduct a keyword gap analysis
  • Find your main ‘money’ keywords
  • Find long-tail keyword variations
  • Find question keywords
  • Analyze the intent of pages that rank
  • Create a keyword map
  • Prioritize by search volume and keyword difficulty

Tools






On-Page and Content

  • Fix duplicate, missing, and truncated title tags
  • Find and fix duplicate or missing meta descriptions
  • Find and fix multiple H1 tags
  • Improve title tags, meta descriptions, and page content
  • Run a content audit and prune content
  • Optimize images for SEO
  • Organize topic clusters
  • Find and fix keyword cannibalization
  • Update outdated content
  • Improve content readability






Off-Page SEO

  • Analyze your competitor’s link profile
  • Conduct a link intersect analysis
  • Target your competitors’ broken backlinks
  • Leverage digital PR
  • Implement the Skyscraper technique
  • Turn unlinked mentions into links
  • Set up and optimize Google Business Profile

Tools